Privacy policy

Privacy Policy – MatchdayBook
Legal document

Privacy
Policy

Effective from 1 January 2025  ·  MatchdayBook

01

Introduction

MatchdayBook (operated by Fördősné Dr. Kardos Erzsébet, referred to as "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it when you visit matchdaybook.com, place an order, or contact us in any way.

This policy applies solely to the websites operated by MatchdayBook and interactions through those sites. We are an online-only business with no physical retail location.

All data processing is carried out in accordance with the EU General Data Protection Regulation (GDPR, Regulation 2016/679) and, where applicable, the UK GDPR and local data protection laws.

02

Data Controller

NameFördősné Dr. Kardos Erzsébet (MatchdayBook)
Address9721 Gencsapáti, Vízköz utca 3., Hungary
Tax number91850876-1-38
Emailinfo@matchdaybook.com
Websitematchdaybook.com

For any questions or requests relating to your personal data, please contact us at info@matchdaybook.com.

03

Data We Collect

Visitor data (no account required)

When you browse our store without making a purchase, we automatically collect certain technical data: IP address, browser type, device type, and referring URL. This data is used in aggregate to improve our site and is not used to identify individuals.

Order & personalisation data

When placing an order or personalising your product, we collect:

  • Name, shipping address, and billing address
  • Email address and phone number (if provided)
  • Payment details — processed by our payment provider; we never store card data
  • Personalisation data: uploaded photos, player name, squad number, club, and season

Children's data — please read carefully

Important

Our products frequently involve photos and data relating to a minor child, uploaded by a parent or legal guardian. By placing an order, the adult Customer confirms they have the right to upload this content and, where required, the consent of the other parent or guardian. Children's photos and data are used solely for producing the ordered product — never for marketing. This data is deleted within 30 days of fulfilment.

Our website is not directed at children under 16 for independent use. If you believe a child has submitted data to us without parental consent, please contact us at info@matchdaybook.com and we will delete it promptly.

Contact data

If you contact us by email or through a contact form, we collect your name, email address, and the content of your message, used solely to respond to your enquiry.

04

How We Use Your Data

Purpose Details Legal basis
Order fulfilment Producing your book, invoicing, shipping, payment processing Contract performance
Customer support Responding to questions, complaints, and warranty claims Contract performance
Marketing Newsletters and promotional offers — only with your explicit consent Consent
Site improvement Bug fixes, UX improvements, statistical analysis Legitimate interest
Advertising Relevant ads via Meta Pixel and Google Ads — with consent Consent
Fraud prevention Detecting suspicious transactions, payment security Legitimate interest
Legal obligations Accounting, tax, and regulatory compliance Legal obligation

We use your data only for the purposes stated above. We do not sell your data to third parties or use it in ways not described in this policy.

05

Marketing Communications

We operate an opt-in model for marketing. We will only send you newsletters or promotional emails if you have given us your explicit, prior consent. Consent is never pre-ticked or assumed.

  • You can subscribe during checkout or via a sign-up form on our website by actively ticking a checkbox
  • You can unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by emailing info@matchdaybook.com
  • Unsubscribing from marketing does not affect transactional emails (order confirmation, shipping updates), which we send as part of fulfilling your contract

We do not currently operate SMS or mobile marketing. If we introduce this in future, we will ask for separate, explicit consent and update this policy accordingly.

06

Retention Periods

Data category Retention period
Order and invoicing data 8 years (accounting obligation)
Personalisation data (photos, book configuration) Until fulfilment, max. 30 days
Newsletter subscriber data Until unsubscription, max. 3 years
Website analytics data Max. 14 months
Customer support correspondence 2 years
07

Who We Share Data With

We share your data only with the following processors, strictly to the extent necessary for their specific role:

Processor Role Location
Shopify Inc. E-commerce platform, order management Canada
Print & fulfilment partner Production and shipping EU / UK / USA
Meta Platforms Ireland Ltd. Advertising (Meta Pixel) Ireland (EU)
Google LLC Analytics (Google Analytics) USA
Accounting provider Bookkeeping, tax compliance Hungary

These partners access only the data required for their specific task and may not use it for their own purposes.

International transfers: some services (Shopify, Google, fulfilment partners) may transfer data to the UK or USA. All such transfers are carried out under appropriate safeguards in accordance with GDPR Article 46 (e.g. Standard Contractual Clauses, EU–US Data Privacy Framework).

We never sell your data and do not share it with third parties for their own independent marketing purposes.

In response to a lawful request from a public authority (e.g. court order or statutory obligation), we may be required to disclose data to the extent legally required.

08

Cookies & Tracking

Our website uses cookies for essential functionality, statistical analysis, and advertising purposes. A full list of cookies used, their purpose, and how to manage them is set out in our separate Cookie Policy.

You can manage your cookie preferences at any time via the cookie banner on our site or your browser settings. Withdrawing consent for non-essential cookies does not affect your ability to use the store.

09

Security

We apply appropriate administrative, technical, and physical measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised access, or disclosure. All data transmitted via our website is encrypted using SSL/TLS.

While we take every reasonable precaution, no internet transmission can be guaranteed 100% secure. If you suspect unauthorised access to your data, please notify us immediately at info@matchdaybook.com.

10

Third-Party Links

Our website may contain links to third-party sites (e.g. payment providers, social media platforms) that we do not operate. These sites have their own privacy practices, for which we are not responsible. We recommend reviewing the privacy policy of any site you visit.

11

Your Rights

Under the GDPR (and UK GDPR for UK customers), you have the following rights in relation to your personal data:

  • Right of access — request a copy of the data we hold about you
  • Right to rectification — request correction of inaccurate data
  • Right to erasure — request deletion of your data where the legal basis for processing no longer applies
  • Right to restriction — request that we temporarily suspend processing of your data
  • Right to data portability — request your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interests (including certain advertising uses)
  • Right to withdraw consent — withdraw consent at any time, without affecting the lawfulness of prior processing

To exercise any of these rights, email us at info@matchdaybook.com. We will respond within 30 days.

12

Complaints & Supervisory Authorities

If you believe we have handled your data unlawfully, you have the right to lodge a complaint with the relevant supervisory authority.

Hungary

AuthorityNemzeti Adatvédelmi és Információszabadság Hatóság (NAIH)
Address1055 Budapest, Falk Miksa utca 9–11., Hungary
Phone+36 1 391 1400
Email / Webugyfelszolgalat@naih.hu · naih.hu

United Kingdom

AuthorityInformation Commissioner's Office (ICO)
Webico.org.uk
Phone0303 123 1113

EU customers may also contact the data protection authority in their country of residence. EU Online Dispute Resolution: ec.europa.eu/consumers/odr

13

Changes to This Policy

We may update this Privacy Policy from time to time. Changes are published on our website and take effect on the date of publication. Where a change materially affects how we process your data or your marketing consent, we will notify you directly.

Last updated: 1 January 2025.

MatchdayBook
MATCHDAYBOOK Fördősné Dr. Kardos Erzsébet · Sole trader
9721 Gencsapáti, Vízköz utca 3., Hungary · Tax no: 91850876-1-38
info@matchdaybook.com · matchdaybook.com