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MatchdayBook (operated by Fördősné Dr. Kardos Erzsébet, referred to as "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, and how we use it when you visit matchdaybook.com, place an order, or contact us in any way.
This policy applies solely to the websites operated by MatchdayBook and interactions through those sites. We are an online-only business with no physical retail location.
All data processing is carried out in accordance with the EU General Data Protection Regulation (GDPR, Regulation 2016/679) and, where applicable, the UK GDPR and local data protection laws.
For any questions or requests relating to your personal data, please contact us at info@matchdaybook.com.
Visitor data (no account required)
When you browse our store without making a purchase, we automatically collect certain technical data: IP address, browser type, device type, and referring URL. This data is used in aggregate to improve our site and is not used to identify individuals.
Order & personalisation data
When placing an order or personalising your product, we collect:
Children's data — please read carefully
Our products frequently involve photos and data relating to a minor child, uploaded by a parent or legal guardian. By placing an order, the adult Customer confirms they have the right to upload this content and, where required, the consent of the other parent or guardian. Children's photos and data are used solely for producing the ordered product — never for marketing. This data is deleted within 30 days of fulfilment.
Our website is not directed at children under 16 for independent use. If you believe a child has submitted data to us without parental consent, please contact us at info@matchdaybook.com and we will delete it promptly.
Contact data
If you contact us by email or through a contact form, we collect your name, email address, and the content of your message, used solely to respond to your enquiry.
| Purpose | Details | Legal basis |
|---|---|---|
| Order fulfilment | Producing your book, invoicing, shipping, payment processing | Contract performance |
| Customer support | Responding to questions, complaints, and warranty claims | Contract performance |
| Marketing | Newsletters and promotional offers — only with your explicit consent | Consent |
| Site improvement | Bug fixes, UX improvements, statistical analysis | Legitimate interest |
| Advertising | Relevant ads via Meta Pixel and Google Ads — with consent | Consent |
| Fraud prevention | Detecting suspicious transactions, payment security | Legitimate interest |
| Legal obligations | Accounting, tax, and regulatory compliance | Legal obligation |
We use your data only for the purposes stated above. We do not sell your data to third parties or use it in ways not described in this policy.
We operate an opt-in model for marketing. We will only send you newsletters or promotional emails if you have given us your explicit, prior consent. Consent is never pre-ticked or assumed.
We do not currently operate SMS or mobile marketing. If we introduce this in future, we will ask for separate, explicit consent and update this policy accordingly.
| Data category | Retention period |
|---|---|
| Order and invoicing data | 8 years (accounting obligation) |
| Personalisation data (photos, book configuration) | Until fulfilment, max. 30 days |
| Newsletter subscriber data | Until unsubscription, max. 3 years |
| Website analytics data | Max. 14 months |
| Customer support correspondence | 2 years |
We share your data only with the following processors, strictly to the extent necessary for their specific role:
| Processor | Role | Location |
|---|---|---|
| Shopify Inc. | E-commerce platform, order management | Canada |
| Print & fulfilment partner | Production and shipping | EU / UK / USA |
| Meta Platforms Ireland Ltd. | Advertising (Meta Pixel) | Ireland (EU) |
| Google LLC | Analytics (Google Analytics) | USA |
| Accounting provider | Bookkeeping, tax compliance | Hungary |
These partners access only the data required for their specific task and may not use it for their own purposes.
International transfers: some services (Shopify, Google, fulfilment partners) may transfer data to the UK or USA. All such transfers are carried out under appropriate safeguards in accordance with GDPR Article 46 (e.g. Standard Contractual Clauses, EU–US Data Privacy Framework).
We never sell your data and do not share it with third parties for their own independent marketing purposes.
In response to a lawful request from a public authority (e.g. court order or statutory obligation), we may be required to disclose data to the extent legally required.
Our website uses cookies for essential functionality, statistical analysis, and advertising purposes. A full list of cookies used, their purpose, and how to manage them is set out in our separate Cookie Policy.
You can manage your cookie preferences at any time via the cookie banner on our site or your browser settings. Withdrawing consent for non-essential cookies does not affect your ability to use the store.
We apply appropriate administrative, technical, and physical measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised access, or disclosure. All data transmitted via our website is encrypted using SSL/TLS.
While we take every reasonable precaution, no internet transmission can be guaranteed 100% secure. If you suspect unauthorised access to your data, please notify us immediately at info@matchdaybook.com.
Our website may contain links to third-party sites (e.g. payment providers, social media platforms) that we do not operate. These sites have their own privacy practices, for which we are not responsible. We recommend reviewing the privacy policy of any site you visit.
Under the GDPR (and UK GDPR for UK customers), you have the following rights in relation to your personal data:
To exercise any of these rights, email us at info@matchdaybook.com. We will respond within 30 days.
If you believe we have handled your data unlawfully, you have the right to lodge a complaint with the relevant supervisory authority.
Hungary
United Kingdom
EU customers may also contact the data protection authority in their country of residence. EU Online Dispute Resolution: ec.europa.eu/consumers/odr
We may update this Privacy Policy from time to time. Changes are published on our website and take effect on the date of publication. Where a change materially affects how we process your data or your marketing consent, we will notify you directly.
Last updated: 1 January 2025.